RosettaNet Press Release
Kinecta Corporation Becomes RosettaNet Solution Partner to Help Champion Industry-Wide B2B Information Standards

For Release May 10, 2000

SAN FRANCISCO

Adexa, Kinecta™ Corporation, a global leader in Distributed Information Management, today announced it has joined RosettaNet as a Solution Partner, demonstrating its commitment to the adoption and deployment of industry-wide enterprise information standards.

As a Solution Partner, Kinecta will use the RosettaNet Partner Interface Processes®  (PIPs® ) to support Kinecta Interact™. The underlying XML language of the RosettaNet interfaces allows online exchange participants to connect to their partners and their customers.

"The ability to rapidly deploy and adopt standards is critical to our success," said Jennifer Hamilton, CEO of RosettaNet. "Companies like Kinecta Corporation play a critical role in helping to deploy RosettaNet standards into end-to-end business solutions quickly and effectively."

Based on the Information and Content Exchange (ICE) protocol and XML, Kinecta Interact enables companies to manage syndication relationships and the exchange of content between a syndicator and its subscribers. Kinecta Interact consists of a syndicator and a subscriber component, and enables companies of all sizes and industries to leverage the enormous collection of relevant content on the Internet, and to facilitate the automatic establishment of business-to-business value chains.

"We are committed to supporting industry standards such as RosettaNet, that enable businesses to easily communicate and share information," states Adam Souzis, co-founder and chief strategist for Kinecta. "Kinecta Interact enables content providers and their numerous subscribers to share vital information, so it's crucial that we utilize a standardized electronic business language to facilitate that communication."

RosettaNet is a consortium of more than 200 businesses, which develops standardized, universal business processes enabling members of the information technology (IT) and electronic components (EC) supply chains - including manufacturers, distributors, resellers and customers - to share and distribute information between systems.

About RosettaNet
RosettaNet is an independent, self-funded, non-profit consortium dedicated to the development and deployment of standard electronic business interfaces to align the processes between supply chain partners on a global basis. Launched in June 1998, RosettaNet is currently in the pilot phase of its implementation cycle.

More than 200 companies representing $1 trillion in annual information technology and electronic components revenues currently participate in RosettaNet's standards development, strategy and implementation activities. A complete list of member companies and more information on RosettaNet can be found at www.rosettanet.org.

About Kinecta
Kinecta Corporation (formerly ShiftKey, Inc.) is a global technology leader for Distributed Information Management solutions. Its core technology addresses one of today's key Internet challenges, the automated exchange and management of distributed information.

The company's innovative Java-based Kinecta Interact platform empowers companies of any size to exchange, manage and transform digital content, including HTML, XML, graphical files, database records, streaming media, and most document types. Companies can build business-to-business information partnerships across an extended network of information publishers, content aggregators, subscribers and enterprises in nearly every industry.

Privately held Kinecta is based in San Francisco, California. Some of our current customers include Reuters® (Nasdaq: RTRSY), Fidelity Investments, Media Metrix (Nasdaq: MMXI), Motorola® (NYSE: MOT) and Astrology.net, an iVillage Inc. Company (Nasdaq: IVIL). The company is a member of the ICE (Information & Content Exchange) and PRISM (Publishing Requirements for Industry Standard Metadata) Authoring Groups.

To learn more about how Kinecta can help your business forge and manage effective online business-to-business partnerships, visit our web site at http://www.kinecta.com.