RosettaNet Press Release
RosettaNet Global Standards Organization Names New Vice President To Head Regional Activities In Asia

Soohaeng Oh Returns to Intel Post After Completion of Executive On-Loan Assignment; Period Marks Rapid Growth, Progress in Asia

For Release June 5, 2002

Santa Ana, CA, United States --

RosettaNet, the high technology industry’s leading e-business process standards consortium, today announced the appointment of SY Foong as vice president of Asia.  Foong, on-loan from Intel Corporation, will serve as the newest addition to RosettaNet’s leadership team where she will be responsible for Asia-based operations, including engaging affiliates organizations in Japan, Korea, Malaysia, Singapore and Taiwan.  Headquartered in Penang, Malaysia, Foong will also lead RosettaNet-based initiatives in China, South Asia, South East Asia, Australia and New Zealand.

Specifically, over the next two years, Foong will direct the consortium’s business development activities, regional expansion and standards implementation efforts in Asia, focusing on increased memberships and accelerated deployments.  In this new role, she will report directly to Jennifer Hamilton, CEO of RosettaNet.

Prior to her appointment as vice president, Foong served as executive director of RosettaNet Malaysia where she garnered broad public support by the Malaysian government, represented by a grant to facilitate RosettaNet implementations in Malaysia.  In connection with this government-sponsored initiative, Foong formed the first extension of the consortium’s global engineering group outside the US, by assembling a highly skilled, six-person team, five of whom are currently training at RosettaNet’s corporate offices in California.  Engineering professionals on-loan to RosettaNet through 2003 include Siva Prakash Rao Appalanaidu, BCM Electronics Corporation; Swee Chin Khoo, Globetronics Sdn. Bhd; Kamarul Zaman Abdul Rashid, Intel Corporation; Yin Hong Lee, Microsoft Corporation; and Nazlihasri Abdul Rahman and Eng Ten Tan, both of Mimos Berhad.

“I would like to welcome SY to her new role within RosettaNet.  I am pleased that she has agreed to accept this challenging, highly visible position, and confident that her business talents and expertise will greatly enhance the existing RosettaNet momentum in Asia, while also helping to extend the consortium’s leadership position globally,” said Jennifer Hamilton, CEO of RosettaNet.

Foong is a 20-year veteran of Intel where she has held a variety of senior management positions within the company.   Most recently, she served as an IT Site Director at one of Intel’s largest assembly test manufacturing plants in Malaysia. During her tenure at Intel, Foong also worked in the areas of Purchasing, Customer Service, Planning and Industrial Engineering.

Foong replaces Soohaeng Oh, former RosettaNet executive on-loan from Intel, who transitions back to the company following the completion of a successful two-year assignment with RosettaNet. 

“Soohaeng has succeeded in setting a blistering pace for RosettaNet in Asia,” remarked Colin Evans, director of distributed systems in Intel Labs and chairman of the RosettaNet Executive Board.  “Having injected energy and a strategic perspective into the organization worldwide, Soohaeng has effectively personified Intel’s long-standing commitment to enable RosettaNet global e-business standards across the trading network.”

“Thanks to Soohaeng’s unwavering commitment over the past two years, the industry’s goal of widespread B2B integration has become a reality,” said Jennifer Hamilton, CEO of RosettaNet.  “ Her impeccable knowledge around e-business and supply chain management, coupled with her passion and integrity, has been a winning combination for RosettaNet and the many stakeholders in Asia and beyond.  Soohaeng’s enthusiasm and her ability to affect positive change are invaluable. I fully expect that she will bring these attributes, with the same level of intensity, to her new assignment back at Intel.”

RosettaNet Well Positioned for Future Growth
Today, RosettaNet is firmly entrenched in Asia as the region’s leading electronic component, information technology, and semiconductor manufacturing companies is broadly deploying the consortium’s global supply chain standards for the high technology industry. 

This stronghold is clearly an outgrowth of the leadership demonstrated by RosettaNet’s regional teams and the consortium’s committed Partners. In a very short time, RosettaNet has gained support from the high technology industry, government agencies and standards organizations in Japan, Korea, Malaysia, Singapore and Taiwan.  As a result, the consortium has successfully launched affiliates in these countries where production implementations increased 600% over 2000 levels.  Similarly, Asia’s membership level grew by 300% to several hundred members.  Overall, RosettaNet’s Asia affiliates generated nearly $4.7M in annual contributions to facilitate RosettaNet activities in Asia, including on-loan staffing, infrastructure support and services and member funds.

The consortium’s dominance in Asia can also be attributed to the fact that RosettaNet Partner companies have consistently promoted the value of standards implementation across the global trading network –- engaging large and small- to- medium enterprise alike.  For example, in 2001, RosettaNet gained the attention of the Taiwan industry and III (Institute of Information Industry), recognized for its role and support of the RosettaNet Express Milestone Program, a consortium-wide initiative that resulted in 137 production connections between first tier trading partners and their suppliers.  Similar implementation successes can be claimed in Japan, Korea and Singapore, and several are underway in Malaysia and China.

Other notable accomplishments include the launch of the eLearning Center for RosettaNet,
a regional initiative funded by the Singapore government and industry leading companies. The eLearning Center is recognized as the first virtual training resource for RosettaNet implementers in Asia.