RosettaNet Press Release
RosettaNet E-Business Standards Organization Expands Asia Operations With New Penang-Based Engineering Center
Consortium Receives Industry Support from Intel, Microsoft, Priority Cargo and Sony
For Release
February 16, 2004
PENANG, Malaysia
RosettaNet, the global leader in e-business standards today announced the official launch of
the RosettaNet Asia Engineering Center located in Penang, Malaysia. The Center will extend the
consortium’s world-class standards development capabilities while allowing the organization to
continue to invest in the region by working collaboratively with local firms, multi-national
companies and government agencies.
The opening ceremony, officiated by the Chief Minister of Penang, Tan Sri Dr Koh Tsu Koon and
Dato' Kalsom Abdul Rahman, Chair of RosettaNet Malaysia Steering Council and Deputy Secretary
General (Industry) Ministry of International Trade and Industry (MITI), included executive level
representation by RosettaNet and the Center’s host and sponsor companies including Intel,
Microsoft, Priority Cargo and Sony.
"As a global standards organization, RosettaNet is experiencing tremendous growth -- gaining
traction across multiple industries and geographies," said Jennifer Hamilton, RosettaNet President
and CEO. "To date, RosettaNet has received broad industry and governmental support in China, Japan,
Korea, Malaysia, Philippines, Singapore and Taiwan. In establishing the new RosettaNet Engineering
Center in Penang, we reaffirm our commitment to Asia and to building the highest quality e-business
standards for the world’s most demanding supply chains."
Located in commercial space provided by Priority Cargo, the Center
will initially house a team of six to eight engineers and an engineering director. RosettaNet is
currently committed to sponsoring three full-time Penang-based personnel and will continue to add
resources as the operation expands. In addition, RosettaNet member companies including Intel,
Microsoft and Sony will provide a total of four on-loan resources for a two-year assignment.
"On behalf of the RosettaNet consortium, I would like to acknowledge Priority Cargo for
hosting the offices, furnishings and related business support. I would also like to recognize
Intel, Microsoft and Sony for contributing resources to this highly talented team of
professionals," said SY Foong, RosettaNet vice president of Asia, on loan from Intel."
"Priority Cargo Sdn Bhd is delighted to host RosettaNet's Asia Engineering Center, as it is
indeed great recognition for Malaysia to be chosen as the first Asian hub for the consortium's
standards development efforts and technical support function," remarked Dato Dr Kenny Ong, managing
director of Priority Cargo. "We are honored to help facilitate such a critical RosettaNet
initiative and further support e-business practices in Asia."
RosettaNet’s new engineering hub underscores the organization’s strong commitment to Asia and
further extends its earlier Malaysia standards development efforts. For example, in 2002, the
consortium introduced the first engineering group outside the United States, comprised of six
on-loan engineers representing BCM Electronics Corporation, Globetronics Sdn Bhd, Intel, Microsoft
and Mimos Berhad. Due to the success of this initiative over the past two years, including a
streamlined PIP production process and related cost-savings, RosettaNet made the decision to expand
the scope and duration of the original charter.
The Center’s staff and director will report to RosettaNet vice president of global standards
management, Paul Tearnen. Initially, the director will manage the Penang-based engineering team and
related standards development activities, and also regularly interface with RosettaNet supply chain
partners and solution provider community. Long-term, the director will oversee the start-up of
similar engineering hubs throughout Asia, while also managing a growing, geographically diverse
engineering team.
Effective immediately, the following engineering professionals are on-loan to RosettaNet by
Partner companies: Mr Kamarul Zaman and Mr Lee Ching Hoe, both of Intel, and Mr Cheong Yeow Heng of
Sony. RosettaNet staff engineers include Mr Siva Prakash Rao and Ms Yeoh Soo Chin, with a
third, Ms Linda Lam, being sponsored by Microsoft.
"The launch of the new Asia Engineering Center is an opportunity for RosettaNet to continue
its efforts in delivering best of breed standards that address increasingly complex supply chain
issues," said Paul Tearnen, RosettaNet vice president. "Our newly assembled engineering team in
Penang, together with RosettaNet’s global standards management organization and Architecture
Office, will be instrumental in developing solutions that support the needs our growing user
community."
RosettaNet will be holding its 2004 Global Partner Conference at the
Raffles City Convention Centre in Singapore on March 30-31. For event details and
registration, please visit
www.rosettanet.org or
www.ebizconnect.com.sg.
About RosettaNet
RosettaNet is a non-profit consortium dedicated to the collaborative development and rapid
deployment of open, Internet-based business standards that align processes within the global
trading network. More than 500 multinational and regional companies in the information technology,
electronic components, semiconductor manufacturing and telecommunications industries participate in
RosettaNet’s strategic standards and services development. Fortune 1000 companies worldwide have
implemented RosettaNet standards, conducting B2B operations that value billions in annual
revenues.
RosettaNet is one of the industry's most ambitious standards implementation efforts, reaching
the Americas, Asia and Europe. To date, the consortium has established several regional affiliate
organizations — in the Americas, China, Europe, Japan, Korea, Malaysia, Philippines, Singapore and
Taiwan — giving a voice to various business economies seeking to adopt and influence RosettaNet's
global standards.
Information on RosettaNet’s worldwide activities, including a complete list of member
companies and participating organizations, is available at
www.rosettanet.org
. RosettaNet is a subsidiary of the Uniform Code Council, Inc. (UCC).
About Priority Cargo
Your local solution for global logistics, Priority Cargo, Sdn Bhd was
founded in 1988 under the flagship Malaysia Trade and Transport group of companies. Today, Priority
Cargo provides customized logistics solutions to international and local shippers with reliability,
efficiency and superior service. The company is focused on delivering solutions that help to reduce
costs while also meeting the most stringent global traffic requirements. Priority Cargo has quickly
become one of the largest freight forwarders in Malaysia and is known as one of the most efficient
logistics provider.
