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Problem Statement
Any industry that tries to drive demand creation for their products, through
their reselling channels, is faced with the
issues around tracking and managing that information. The semiconductor
industry has pioneered improved processes
with design win and registration with distributors which began in the early
'80's. Now with the RosettaNet standard, we
take these business processes to an even higher level of sophistication, all
aimed at increasing demand and driving
higher sales of our products
.
Business Objectives
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Successful steps towards a global (multi-regions) closed loop deployment of
RosettaNet Design
Win Processes achieved by 10 partners implementing RosettaNet PIPs with a total of
18
connections.
Efficiency -
RosettaNet provides a transparent conduit to enable efficient secure data
exchange
with maximum data integrity
System of Record integration
Target Supply-Chain Roles
- Component Manufacturers / Suppliers
- Component Distributors
Value Proposition
•<
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Partnership between distributors and suppliers to maximize technical design-in
potential
•
Communicate design-in focus from a marketing perspective
•
Automated design opportunity qualification and
management
•
Utilize standardized internet technology “RosettaNet” to automate traditionally
manual
processes to improve joint productivity with a single data
entry.
Roadmap
Design Win - Phase 1 activities included the development of the full business process.
Initial implementation of the process included only the notification of Design Win status.
The Phase 2 activities include the fine-tune adjustment of the process standards plus the
validation and deployment of the full Design Win business process including registration,
authorization and status.
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